Monday 12 April 2010

NAAFI brews a cuppa for heroes

NAAFI Break tea has been served to soldiers “providing a taste of home” since 1921. As from today, the NAAFI (Navy, Army & Air Force Institutes) is to sell its special "strong British blend" of tea on the high street for the first time in its 90 year history.


The new fundraising venture will see the brand sold in 80 SPAR stores across the country with 50p from every box sold donated to the Help for Heroes charity, providing funds to help wounded servicemen and women returning from Afghanistan and Iraq. This will be followed later in the year by a range of memorabilia including a retro styled mug and tea caddy, both of which will mark the 90th anniversary of NAAFI.

The Naafi organisation was created by the British government in 1921 to run recreational establishments needed by the armed forces and to sell goods to servicemen and women and their families. It runs clubs, bars, shops, supermarkets, launderettes, restaurants and cafes at most British military bases and also canteens on board Royal Navy ships.