David Cameron has turned to Lord Saatchi, one of the brains behind Margaret Thatcher's 1979 election win, to bolster the Tory campaign amid growing fears that victory is slipping from their hands.
It is understood that Saatchi, the Conservative chairman during the last election, is planning to ram home the Tories' central line of attack with a dramatic flourish. A poster showing 365 pictures of Gordon Brown will carry a strapline with words which are expected to ask: "Could you really bear another year of this?"
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