Speaking yesterday in Milton Keynes, Cameron insisted that the Big Society was fundamental to his determination to improve the quality of life in Britain over the next decade.
"As our debts are paid off, this is what I want to endure as the lasting legacy of this administration – helping to build a society where families and communities are stronger, where our nation's wellbeing is higher, and where all these things are accepted as central, not peripheral aspects of what modern governments should hope to achieve," he said.
"So the Big Society is not some fluffy add-on to more gritty and more important subjects. This is about as gritty and important as it gets: giving everyone the chance to get on in life and making our country a better place to live." Yes, he really said that.
The Labour leader, meanwhile, said he wanted to be judged in office by his success in boosting the job opportunities and supply of affordable housing for young adults. Miliband, speaking in London, warned that Britain faced a "jilted generation" of young adults with fewer opportunities than their parents. He insisted: "We must reverse the sense of foreboding that people feel for their children and their future."
The Labour leader said: "David Cameron's benchmark for his government is simply deficit reduction. The benchmark I set for a future Labour government is much more than that. It is about improving the chances for the next generation." He called for a drive to find jobs for young people, improve conditions in the workplace, guarantee "genuine access" to university for aspiring students, halt the "inexorable rise in the average age of home ownership" and tackle climate change.
Mr Miliband said the overwhelming majority of young people were decent and wanted to do the best for their families and communities. "We owe it to them to paint a fairer picture of young people in our country and to celebrate what they do," he said. "But it is a two-way street. The promise of Britain is not just about the promise we make to them, but the promise they must make to themselves and our country to be good citizens."
People across the country carried on with their mundane lives, oblivious to the concerns of their elected stuntmen.